Brittany:

Founder of The Idea Girl

Brittany

Brittany is a multidisciplinary creative, born and raised in Brooklyn, NY. She is the founder of The Idea Girl, a creative agency with a strong focus on branding, product development, and web design. Brittany helps ambitious entrepreneurs build inspiring brands.

Is this your first work space and if so, how has it helped you along your creative journey?

Yes, this is my first workspace and I feel that it’s helped me stay inspired, focused, and creative. It’s a space for myself where I can be expressive, think outside of the box, and most importantly be surrounded by the things I’ve created, and that gives me joy. Being surrounded by so many other artists in the community who are working just as hard as I am, has als been inspirational.

Brittany

Have you managed to network with anyone in the building?

I would like to call myself a hood celebrity–I know everyone! I am someone who can walk into a cafe and know someone, so I know many people in the building. I’ve worked with many people here at Rockella Space and it’s honestly amazing to see so many people who have chosen the path less travelled and be able to collaborate in one place.

How has the studio space affected the work you do?

It has fueled my passion for what I do. Having a physical space not only allows me to present myself to a new client as a serious business, but it also allows me to tap into different parts of myself.

Brittany

How have you seen yourself grow as a person or a business in the last year?

I’ve seen myself grow in numerous ways. I’ve learned how and when to say yes and no, to take full control of my creativity, and learn to tap into that confidence. Being a creative is one thing, being a business owner is another and being able to juggle both is a super power! So over the past year, I’ve had a lot of opportunities that have challenged me to be a better business owner and leader.

How have you blossomed in 2020 and what were your self discoveries?

2020 was the one time in my life where I really got to see myself evolve. There were many things that I thought were meant to break me down but they ended up building me up, like betrayal and disappointment. But these are things that just come with life. Being a creative, being a black woman, being a black creative in particular, is very challenging.
2020 has just given me a lot of confidence. Between COVID-19, the Black Lives Matter protests, juggling clients, making sure their voices are authentic, and that our launches and initiatives are surrounded and centered by intentionality, this particular time has changed a lot for us. A lot of people now come to us because they know we have the availability to tell a story and that we want you to join our community. I thought the pandemic was going to be the end of my life but not only has it helped us find our voices in who we are as creatives and what we want to do, it has also really changed what it means to be successful.

Brittany

What’s your favorite art medium besides your own?

My favorite art medium is not typical–it’s building houses on the Sims.

What era do you wish you were from and why?

1970’s seems like a really fun decade. The music, television, fashion, interior design, and architecture; the 1970’s was a decade to remember and I feel that in the 2000’s we’re tapping into that same style again.

Brittany

What advice would you give to your younger self?

You can do the things that you don’t even believe or see you can do yet! If my younger self could see the things that I’m doing now, she would think I’m the coolest person on the planet.

Brittany