Privacy Policy

Rockella ("we," "us," or "our") respects your privacy and is committed to being transparent about the personal information we collect and how it is used. This Privacy Policy explains what information we collect when you visit our website, how we use it, with whom we share it, and the rights and choices available to you.

This policy applies to information we collect through our website. Rockella is a US-based business and our website is operated from the United States.

Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide when you interact with our website, such as when you:

• Submit a contact form, inquiry, or booking request
• Sign up for our newsletter or join our mailing list
• Apply to join our community or schedule a tour
• Communicate with us by email or other channels

The information you provide may include your name, email address, phone number, company or organization, and any other details you choose to include in your message.

Information Collected Automatically

When you visit our website, we (and our analytics provider) automatically collect certain technical and usage information, including:

• IP address (anonymized where supported)
• Browser type and version
• Operating system and device type
• Pages viewed, time spent on the site, and referring URLs
• Approximate geographic location (typically at the city or region level)

This information is collected through cookies and similar technologies. For more details, please see our Cookie Policy.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, requests, and communications
• To provide and manage tours, bookings, and the services you request
• To send newsletters, marketing communications, and updates (where you have opted in)
• To understand how visitors use our website and to improve its content and performance
• To measure the effectiveness of our advertising and outreach
• To protect our website and prevent fraud or abuse
• To comply with applicable laws and legal obligations

Third-Party Services

We use a small number of trusted third-party services to operate this website. We do not sell your personal information to any third party.

Google Analytics

We use Google Analytics, provided by Google LLC, to help us understand how visitors interact with our website. Google Analytics collects information such as pages viewed, time on site, and approximate location, and provides aggregated reports to us. You can learn more about Google Analytics in the Google Privacy Policy, and you can opt out by installing the Google Analytics Opt-out Browser Add-on.

Google Ads

We use Google Ads to measure the performance of our advertising campaigns — for example, to count conversions when a visitor arrives from one of our ads and completes an action on our site. We do not use the Google Ads remarketing tag, and we do not build retargeting or interest-based advertising audiences from your visits to our website.

You can manage your Google Ads preferences at Google Ads Settings.

Meta (Facebook) Pixel

We use the Meta Pixel, provided by Meta Platforms, Inc., to measure the performance of our advertising on Facebook and Instagram and to understand the actions visitors take on our website after engaging with our ads. The Meta Pixel may collect information such as pages viewed, actions taken, and technical details about your device, and shares this information with Meta. Meta may use this information for ad measurement, ad targeting, and to build advertising audiences in accordance with their own policies.

You can learn more in Meta's Privacy Policy, and you can manage your ad preferences in your Facebook or Instagram account settings.

We do not use any other third-party analytics tools, advertising trackers, or remarketing technologies on this website beyond those listed above.

How We Share Information

We do not sell, rent, or trade your personal information. We may share information in the limited circumstances described below:

• Service providers: with vendors who help us operate our website, host our content, send emails, or analyze website usage. These providers may only use your information to perform services on our behalf.
• Legal requirements: when required to do so by law, subpoena, court order, or other legal process, or to protect our rights, property, or safety, or that of others.
• Business transfers: in connection with a merger, acquisition, financing, or sale of all or a portion of our business, in which case information may be transferred as part of that transaction.

Data Retention

We retain personal information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. However, no method of transmission over the Internet or electronic storage is fully secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding the personal information we hold about you. These may include:

• The right to know what personal information we collect about you and how it is used
• The right to request access to or a copy of your personal information
• The right to request that we correct inaccurate information
• The right to request that we delete your personal information
• The right to opt out of the sale or sharing of your personal information (we do not sell personal information)
• The right not to be discriminated against for exercising any of these rights

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding to your request. You may also designate an authorized agent to make a request on your behalf, subject to verification.

California Residents (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), provides you with the rights described above. We do not sell or share personal information for cross-context behavioral advertising, and we have not done so in the preceding 12 months. We do not knowingly collect personal information from minors under the age of 16.

Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Do Not Track

Some browsers transmit a "Do Not Track" signal to websites. Because there is currently no industry standard for how to respond to such signals, our website does not respond to them. You can manage tracking through your browser settings and the opt-out tools described in our Cookie Policy.

Links to Other Websites

Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will revise the "Last Updated" date at the top of this page and, where appropriate, provide additional notice. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy, or if you would like to exercise any of your privacy rights, please get in touch via our contact page. Our mailing address is:

Rockella
1563 Decatur Street, 1B
Ridgewood, NY 11385