MEMBER FEATURE:
ROCIO SEGURA, Photographer
Shot by Rocio Segura
Our Rockella Space Featured Member for July is Rocio Segura, a Rockella Space Member since April 2021. Rocio has a studio at One Eyed Studios.
Rocio Segura is a highly sought-after Freelance Photographer & Art Director, born and raised in Spain. She is a graduate of the MPS in Digital Photography at the School of Visual Arts, NY, and has had some prolific clients over the years including Intermix online, Skyn ICELAND, Goldwell, L’Occitane Group Erborian, IBB NYC, InnisFree, My Kirei by TAO, GELO, IOPE, and Vivienne Hu Cosmetics. Her work has been featured in publications such as Vogue Italia, L’Officiel Singapore, L’Officiel Australia, PAPER Magazine, Schon Magazine, IRK Magazine, SICKY Magazine, Cable Magazine, MOD (Cover), and FADDY Magazine. Her hobbies are skiing, kitesurfing, and tennis. She also plays piano and loves yoga.
Follow Rocio on IG to see what she is up to next!
Tell us about yourself and your photographic practice.
My name is Rocio Segura, I am a Photographer and Art Director born and raised in Spain and have lived in New York for the past 13 years. I specialize in fashion, beauty, and product photography. I work with both natural and studio lighting together, which allows me to find the natural look that distinguishes my photography. My style has a clean aesthetic while playing with textures and close attention to detail.
What type of photography brings you joy?
My favorite type of photography is portraiture and beauty. I think everyone in this world is so different from one another, yet so similar at the same time. I love to see the different features in everyone’s faces, bodies, and how they dress. With my lighting and my camera, I create intimate moments, portray personalities, and create magic.
Tell us about a work experience you’ve recently had that confirmed why you do what you do.
One of my latest and biggest projects is the launch of a jewelry brand called VALSE NYC. This new venture allows me to shoot what I want, when I want, expanding my art direction skills and curate the whole jewelry collection. It is really fun 🙂
Photographers rely on a team for their creative pursuits. What do you enjoy most about working in a team?
Working within a team is necessary, the possibility to rely on other creatives to do the tasks that you don’t have expertise in yourself brings the work to another higher level.The job I am most proud of is when I got to work with Antonio Banderas theater production ‘Teatro del Soho’ in Malage, Spain. We created an oversized composited image that was the background for the show called Company, where he was the main actor. I was about to do the whole photography job along with a team of creatives that I hired. I also had to take care of the production which was a challenge for me. This was a very tricky job because we had to photograph the same exact scene during day hours and at night. We had to deal with changing weather conditions. Once we had the shots, we had to [perfectly match these two images to be printed on a huge fabric on both sides. On stage, depending on where you would light it from, you could see the day or the night versions and the effect was something sublime. Such an accomplishment!
How do you want people to feel about what you create?
Real.
What is the most difficult part about being an artist?
To deal with rejection.
Who are your favorite artists?
Mert Alaş & Marcus Piggott, Petra Collins, Elizabeta Porodina, Paolo Roversi.
What is the thing that you have done that you are most proud of?
The job I am most proud of is when I got to work with Antonio Banderas theater production ‘Teatro del Soho’ in Malage, Spain. We created an oversized composited image that was the background for the show called Company, where he was the main actor. I was about to do the whole photography job along with a team of creatives that I hired. I also had to take care of the production which was a challenge for me. This was a very tricky job because we had to photograph the same exact scene during day hours and at night. We had to deal with changing weather conditions. Once we had the shots, we had to [perfectly match these two images to be printed on a huge fabric on both sides. On stage, depending on where you would light it from, you could see the day or the night versions and the effect was something sublime. Such an accomplishment!
What are your future plans? Do you have any opportunities coming up where the public can see your work?
Please check my work at:
@Rocio_Segura_Photography
@valsenyc